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Reusing Amazon content - Product descriptions and reviews

Reusing Amazon content Product descriptions and reviews

Re: using amazon's customer reviews


amazon customer reviews are very helpful if you are an affiliate
and want to promote physical products,
they have the product and know what they are talking about
choose popular products with 4 or 5 stars
but do not just copy and paste or say 'here is what the customers are saying'
google does not like that and they will bump you down
it is duplicate content
spin the content, make it original



Product review paragraphs :


Once you've completed the fields below for the product you are reviewing, the website will automatically format the data into a product review based on the product review template you've selected. Be sure to enter your post title up above (where it says "Enter Title Here").

I do not personally use the normal Editor box above for content since I do everything with the fields below. However, feel free to play around with adding content to the editor above as well.

The text areas for things like feature overviews, introduction, who its for, and summary are meant to be filled completely. Adding significantly more content than is visible in the data entry box or not filling the data entry box completely may result in final product reviews that are not quite formatted correctly. Each text area box is designed to host no more than one paragraph so do not add any carriage returns or hit "ENTER" when adding content to any text boxes.

For product images, you may hotlink to the product images on Amazon's site or you may upload your own images via the "Add Media" tab (not available in this demo version).

If you want the advanced Amazon Add-to-Cart buttons to operate correctly, be sure to add your Amazon AWS subscription key in the correct field. Otherwise, the add-to-cart functionality will not function properly.

The _aioseop_ fields at the bottom are fields used by the All-In-One SEO Pack. You should add 5-10 related keywords to the "keywords" filed and one or two sentences to the "description" field. It is data in the description field that Google typically shows in the SERPs.


ProductTitle : Enter the name of the product you are reviewing
AmazonID : Enter your Amazon ID here (ends in -20)
AmazonSubscription : Enter your Amazon AWS subscription key here (required for Add-to-cart button functionality)
ASIN : Enter the ASIN # of the product your are promoting. This can be found on the Amazon product page.
ProductImage : Enter the URL to the product image
SecondImage : If you are using the TWO IMAGES template, add a URL to your second image
Introduction : Briefly touch on when this product became available and where it can be purchased.
WhoItsFor : Discuss who would benefit most from this product.
PrimaryFeature : Talk about the primary feature of this product and what makes it special.
FeatureBOverview : Discuss an additional feature of this product.
FeatureCOverview : Discuss an additional feature of this product.
FeatureDOverview : Discuss an additional feature of this product.
AddlFeaturesOverview : Discuss less-important features of this product.
ProductSummary : Explain why you recommend this product.
ProA : Enter a good quality about this product (if one exists)
ProB : Enter a good quality about this product (if one exists)
ConA : Enter a not-so-good quality about this product (if one exists)
ConB : Enter a good quality about this product (if one exists)
_aioseop_description :

LargeAd : If using AdSense or Shopzilla with the High Ads or Shopzilla templates, add your ad code for the in-content 300x250 ad here
SmallAd : If using AdSense or Shopzilla with the High Ads or Shopzilla templates, add your ad code for the in-content 468x90 ad here
ShopzillaID : If using Shopzilla, enter your Shopzilla publisher ID here






Can I use Amazon product descriptions?


thats right on. legally you are ok. but definitely rewrite it, make it unique. With ecommerce I find a lot of sites with the exact same descriptions. I rewrite content to differentiate it from competitors and to avoid duplicate content.








I use about 30 percent reviews, 70 percent info...makes updating content MUCH easier

I'm glad you found it helpful. I think people sometimes get caught up in arguing if you can/can't rank when just scraping Amazon content when, in reality, what they should be thinking about is how that content converts knowing the visitor has probably already been to Amazon.
By adding your own spin, you bring significant value to the visitor - value he was looking for.

In my experience, a 1,000 words or more article works great to explain both product specs, info and my own review. What about you? Do you have any preference of how long the article should be?


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From Rohit Bhargava:

In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators. The future of the social web will be driven by these Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.


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The 5 Models Of Content Curation

Over time, the idea of content curation has felt like more and more of a catchphrase that is really encompassing many smaller activities that are adding structure and insight to the cacophony of information being published online. What if we could define not just content curation as a macro activity, but look at how curation might be applied in very specific situations? The rest of this post shares 5 potential models for content curation as a starting point for discussion:

  1. Aggregation - There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location. Often taking the form of catalog style blog posts which list "27 Great Resources For Small Business" (or similar aggregations), this is the most common form of content curation. Volume is not typically an issue when it comes to aggregation, so in this case you still may have hundreds of pieces of source material - but just the fact that it is in a single location and not millions of pieces of information has a high value for people interested in a particular topic.
  2. Distillation - The idea behind distillation is that adding a layer of simplicity is one of the most valuable activities that someone can undertake. Distillation is the act of curating information into a more simplistic format where only the most important or relevant ideas are shared. As a result, there may be quite a bit of additional content that is lost for the sake of simplicity - however the value comes from the fact that anyone digesting this content no longer has to contend with a high volume of content and can instead consume a more focused view of information.
  3. Elevation - The smaller ideas that are often shared online in 140 character bursts or pithy mobile phone images may point to a larger societal trend or shift. Elevation refers to curation with a mission of identifying a larger trend or insight from smaller daily musings posted online. Encompassing much of what many trend-focused websites do, this can be one of the hardest forms of content curation because it requires more expertise and analytical ability on the part of the person or organization during the curating. The benefit is that it can also be the most powerful in terms of sharing new ideas as well.
  4. Mashup - A term often used in the context of music to describe the growing trend of taking two or more pieces of music and fusing them together - there is a wider implication for mashups in relation to information. Mashups are unique curated justapositions where merging existing content is used to create a new point of view. Taking multiple points of view on a particular issue and sharing it in a single location would be one example of this type of behaviour - and could be used to describe the sort of activity that takes place every day on Wikipedia. More broadly, mashups can offer a way of creating something new while still using content curation as a basis for it because you are building on existing content.
  5. Chronology - One of the most interesting ways of looking at the evolution of information is over time - and how concepts or our understanding of topics has changed over time. Creating a Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic. Most useful when it comes to topics where understanding has shifted over time, this can be a powerful way of retelling history through informational artifacts that exist over time to prove how experiences and understandings have changed.


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But how is it possible to curate content efficiently?

  1. Finding the best content. Content Curation works only if the person who publishes the curated content knows extraordinary well his industry target too. This knowledge allows the content marketer to become the most reliable filter of quality content. The more content is discarded, the more relevant the final content is;
  2. Adding value. It is imperative to provide comments and perspectives that add value to the curated content. Trying to educate the reader and provide context for each element are also key. It is this additional author value what makes the content more interesting and relevant to the consumer and what differentiates this approach from other more basic collection (aka: scraping collections);
  3. Crediting. It is critical to properly credit, providing clear links to additional sources that underlie the final content. It is worth to remember how those links are useful also for basic SEO reasons (outreach, trustrank aura…).

Nowadays we have a large number of tools that allow us to filter content, but we are human beings and human beings are curious by nature, and curiosity makes us change topics and at the end, or we have an excellent memory, or we don’t know how we have archived our sources on Delicious or we do not optimize our RSS feed reader.

Some of these tools are:

RSS READERS: Google Reader, Netvibes, Feedly

SOCIAL NEWS: Fark, Reddit, Hacker News

BOOKMARK: Delicious


But the ideal is to move toward an optimal management of RSS, eliminating duplicate entries, filtering by content or keywords. And nothing can beat Yahoo! Pipes. Or just see what you can do with it.


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Categories : Online business    Themes : Content
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