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Link Building techniques

Black Hats are Basically White Hats, only lazy!As we build pages, we also need links to get those pages to rank. Lets discuss some common and not so common methods for doing so.

Blog ping:
This one is quite old, but still widely used. Blog indexing services setup a protocol in which a web site can send a ping whenever new pages are added to a blog. They can then send over
a bot that grabs the page content for indexing and searching, or simply to add as a link in their blog directory. Black Hats exploit this by writing scripts that send out massive numbers of
pings to various services in order to entice bots to crawl their pages. This method certainly drives the bots, but in the last couple years it has lost most of its power as far as getting
pages to rank. Still a powerful indexing tool, but be sure to supplement the results with some real backlinks.

Another method of communication used by blogs, trackbacks are basically a method in which one blog can tell another blog that it has posted something related to or in response to an
existing blog post. As a black hat, we see that as an opportunity to inject links to thousands of our own pages by automating the process and sending out trackbacks to as many blogs as
we can. Most blogs these days have software in place that greatly limits or even eliminates trackback spam, but it's still a viable tool. The real key is to blend in and avoid being caught
by spam filters. To do that, you need to actually post content related to the original post. SSEC automates this by searching for blogs directly related to each of your keyword pages.
Once found, the software posts a trackback with related content and a link back to your page. Methods like this avoid spam detection and also give you a nice themed link. These links are
two way, so don't expect them to be as powerful as a non reciprocal one way link. Most people are not aware of the ability to quickly and easily find link partners in search engines using simple search patterns. I'm going to share some pointers here.

First I will post a simple way to find blogs that allow trackbacks:

keyword "TrackBack URL for this entry"
keyword "Trackback address for this post"
keyword "index.php/trackback"
keyword "wp-trackback.php"

In the above examples you simply place the phrase you are searching for in place of keyword.
For example

cancer "TrackBack URL for this entry"

This searches google for the word cancer, but also requires that the phrase TrackBack URL for this entry be included on the page as well. You can use patterns like this to find blogs,
guestbooks, etc quickly and easily. You can even narrow down your results by top level domain extension. For example:

"keyword phrase"


This finds the phrase "keyword phrase" in the search engine, and limits the results to only .org domains.
Here are a few more examples you can play around with for guest books and places to comment spam.

inurl:guestbook.php keyword

inurl:gbook.php keyword
inurl:light.cgi keyword
"PHP Guestbook" inurl:ardguest.php" +keyword
phpBook Ver inurl:guestbook.php +keyword
"Achim Winkler" inurl:guestbook.php +keyword
"KISGB" inurl
:kisgb -inurl:.html "public entries" +keyword
"powered by xeobook" admin +keyword
or just a good old
"Powered by nameofscript"

When you visit blogs, guestbooks, forums, etc they almost always have patterns or footprints. Something that is the same on each page. Check the footer, check the submission forms.
Look for these phrases and it will help you better target your searches and in turn help deliver a larger number of potential link partners.

EDU links:

A couple years ago Black Hats noticed an odd trend. Universities and government agencies with very high ranking web sites often times have very old message boards they have long
forgotten about, but that still have public access. We took advantage of that by posting millions of links to our pages on these abandoned sites. This gave a HUGE boost to rankings
and made some very lucky Viagra spammers millions of dollars. The effectiveness of this approach has diminished over time, but the power is still there.
So how do you find these links? Simple!

Go to google and search for the following include the quotes:

"Discussion Submission Form"

Change the .edu to .gov or .org to get other top level domains from the same (it will work with any domain extension so be creative). Now change your google settings to show 100 links
per page. Copy and paste that url into the form on the dashboard and you just entered 100 spammable message board url's. Here is another search that works.

"Requirements Discussion Submission Form"

There are others, you just have to examine the pages you find. Check the source code and find a common foot print. Once you do simply modify the above search with your new found
footprint text. Make sure it is returning the message board submission forms like these are, then submit your links. Doesn't get much easier than that.

Forums and Guest books:
The internet contains millions of forums and guest books all ripe for the picking. While most forums are heavily moderated (at least the active ones), that still leaves you with thousands in
which you can drop links where no one will likely notice or even care. We're talking about abandoned forums, old guest books, etc. Now, you can get links dropped on active forums as
well, but it takes some more creativity. Putting up a post related to the topic on the forum and dropping your link In the BB code for a smiley for example. Software packages like Xrumer
made this a VERY popular way to gather back links. So much so that most forums have methods in place to detect and reject these types of links. Some people still use them and are
still quite successful. The key here is volume. Submit enough links and you are bound to find some gold.


Link Networks:
Also known as link farms, these have been popular for years. Most are very simplistic in nature. Page A links to page B, page B links to page C, then back to A. These are pretty easy
to detect because of the limited range of ip's involved. It doesn't take much processing to figure out that there are only a few people involved with all of the links. So, the key here is to
have a very diverse pool of links. Take a look at Link Exchange for example. They have over 300 servers all over the world with thousands of ip's, so it would be almost impossible to
detect. A search engine would have to discount links completely in order to filter these links out. Another option is to build a large diverse network of blogs, forums and directories all
spread across different servers and ip's. This gives you a large network with which you can create some good one way links. This avoids the label of a link farm in most cases, but again,
the key here is in the diversity of the sites from which the links originate.

Exploiting the social web for links:
The web 2.0 craze started a couple years ago, and with it came more social interaction on web sites. Sites like delicious , Digg, Pligg, and hundreds of others allow members to join and
interact with the site in various ways. Many of these sites allow outside links and content to be published. Digg and Pligg sites (also known as social media sites) allow you to submit news
stories which in turn provide valuable links back to your pages. Now normally these links are to white hat sites, but we can just as easily exploit this for black hat use. Of course, as with
everything else, the key is automation. Software like Bookmarking Demon automates the process by signing up for and posting links to over 100 social media and bookmarking sites.
This saves you hours of work and provides hundreds if not thousands of one way incoming links.

Ref : doc/20091224004548_Black_Hat_SEO_Crash_Course_V11.pdf

Categories : Online business    Themes : Traffic Link building
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