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How to rate a web site for quality

How to rate a web site for quality


What Google Says :
Not all affiliates are thin (Spam). How to tell if an affiliate is thin or not:

- If there is original content added to the page, such as a review or a recipe,
or if value-added services exist, such as price comparisons or coupon codes,
the site is an affiliate, but not a thin affiliate.

- Yahoo! Stores are true stores, not thin affiliates.
Small merchants who use Internet cart systems to process transactions are not thin affiliates.

- Indicators that a site is probably not a thin affiliate
are shopping carts and wish lists that work,
and a return policy with a physical address.




A web site should then have :

- Product Reviews

- Price Comparisons for products
- Coupon codes for products

- A shopping cart

- A wish list

- Contact Information


additional content can be :

- List of books for age spot removal




Recognizing True Merchants
Features that will help you determine if a website is a true merchant include:
- a “view your shopping cart” link that stays on the same site
- a shopping cart that updates when you add items to it
- a return policy with a physical address
- a shipping charge calculator that works
- a “wish list” link, or a link to postpone the purchase of an item until later
- a way to track FedEx orders
- a user forum that works
- the ability to register or login
- a gift registry that works



Good pages usually have these characteristics:
- The page is well-organized. There may be ads on the page, but they are well identified and not distracting.
- If you do a text search, the original page is usually the first result displayed.
- The page will have value to the user. A good search engine would want the page in a set of search results.

Spam pages usually have some of these characteristics:
- PPC ads are usually very prominent on the page, and it is obvious that the page was created for them.
- If you do a text search, you will find that the content has been copied.
- If you visually remove all of the spam elements from the page (PPC ads and copied content), there is nothing of any value remaining.


When unsure which flag to use, remember to ask yourself these questions:
- Does the page provide the user with a good search experience?
- Does the page contain original content that would be helpful to users?
- Do you think the page should be included in a set of search results?
- Is the page designed for users? Is there a human element to the page?
- If you removed the PPC ads and copied text from the page, is there anything helpful left?



Ex pour un produit : un robot aspirateur (je ne sais pas ce que ta boutique vend).
Des articles sur comment le configurer, le dépanner, ou mieux l'utiliser. Des mises en situations, des vidéos, des photos etc. (et bien sûr : des liens).


For a products : Add tips, case studies, videos, photos, links



Pages should generally not be marked Spam if they provide added value.
Added value refers to original or other useful content on the page, regardless of whether there are PPC ads.

Examples of content that provides added value include:

- Price comparison functionality: Even though the user has to go to another site via the affiliate link to place an order, there is value to have price comparisons right there on the page.

- Product reviews: Pages that provide original reviews offer added value. Items that are commonly reviewed are books, electronics, and hotels.

- Recipes: Pages that provide recipes offer added value.

- Lyrics and quotes: Pages that display lyrics or quotes offer added value.

- Contact information: Pages that provide contact information, especially physical addresses and phone numbers, offer added value. Some pages provide contact information for companies. If the contact information includes physical addresses, phone numbers, maps, etc., the page is helpful and not spam

- Coupon, discount, and promotion codes: Affiliate pages that provide coupon, promotion, or discount codes for the consumer offer added value. Some affiliate pages provide coupon, promotion, or discount codes for the consumer, in addition to a link to the merchant. Since these types of codes are helpful to the user, they provide added value.

Please note that recipes, lyrics, quotes, poems, etc. do not usually have authoritative pages. Anyone can obtain and put this content on webpages.

Look to see if the page appears to have been created to help users: Look for features, such as lyrics, recipes, quotes, contact information, phone numbers, physical addresses, original reviews, a working comment box, etc.


Not all affiliates are thin If a page offers some value in addition to its links to the merchant, then it is not a thin affiliate.
For example, if the affiliate offers price comparison functionality, or displays product reviews, recipes, lyrics, etc., it is not a thin affiliate, and, therefore, not Spam.
Some companies that offer price comparisons or other helpful shopping features in addition to the affiliate link are:


TODO : ON the home page put WIDGETS
CONTACT INFORMATION (find product providers : physical addresses, phone numbers, maps)





Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site.


The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those details in easy to read bullet points.


Three Query Types:


* Navigational: someone searching for a site, such as a search for IBM.

* Informational: someone searching for information on a topic of interest, such as finding out more information on Danny Sullivan.

* Transactional: someone searching when seeking to purchase something either online or offline, such as searching for ‘buy ipod touch.’


Quality Rating Scales:


* Vital: This is the highest score a web page can receive for a query. A vital result comes from a query that is most likely navigational and the resulting page is the official web page of the query. When searching for ‘ibm’, the vital result would be

* Useful: This is the second highest score a web page can receive for a given query. A useful rating should be assigned to results that “answer the query just right; they are neither too broad nor too specific.” One of the examples given for a useful rating would be a search on meningitis symptoms with a resulting web page of

* Relevant: This comes after a useful rating, and is used for results that return less useful results. The guidelines say the result is often “less comprehensive, come from a less authoritative source, or cover only one important aspect of the query.” An example would be a review of laptop computers, but the review only takes five computers and not all computers within its class. Since it is not a fully comprehensive review, it would be rated as relevant and not useful.

* Not Relevant: This rating is used for pages that are not helpful to the query but are somewhat still connected to the original query. Classifications of a not relevant page would be “outdated, too narrowly regional, too specific, too broad” and so on. One of the examples give is a search for the ‘BBC’ that returns a specific article from BBS; it is too specific and is not relevant to the query at hand.

* Off-Topic: This is the lowest rating a page can receive for a query. If the returned page is completely not relevant to the query, it would be given a rating of “off topic.” An example given is a query on ‘hot dogs’ that returns a page about doghouses.


Categories For Results That Can’t Be Rated:

Not everything can be rated, and those must be classified somehow. The categories for those types of results include:


* Didn’t Load: For pages that return a 404 error, page not found, product not found, server time out, 403 forbidden, login required, and so on.

* Foreign Language: This is given to a page that is in a “foreign language” to the “target language” of the query. English is never a foreign language, no matter what. So, if you search in Chinese for something and a Hebrew page is returned, it is a foreign language, but if an English page is returned, it is not a foreign language. There are exceptions to the rule.

* Unratable: When the rater cannot rate it for any other reason.


Spam Labels:

Now for the really good stuff, spam labels. This is a new addition to the quality raters guidelines and is fairly small. The labels include:


* Not Spam: The not spam rating is given to pages that “has not been designed using deceitful web design techniques.”

* Maybe Spam: This label is given when you feel the page is “spammy,” but you are not 100% convinced of that.

* Spam: Given to pages you feel are violating Google’s webmaster guidelines.



Flags are for pages that require immediate attention, such as:


* Pornographic content

* Malicious code on pages


That is a brief overview of some of the many points in the document. For more, see the archived document and for some history, check out Google Blogoscoped. Here is an additional copy of this document at




Recognizing True Merchants
Features that will help you determine if a website is a true merchant include:
? a “view your shopping cart” link that stays on the same site
? a shopping cart that updates when you add items to it
? a return policy with a physical address
? a shipping charge calculator that works
? a “wish list” link, or a link to postpone the purchase of an item until later
? a way to track FedEx orders
? a user forum that works
? the ability to register or login
? a gift registry that works
Please note the following:
? A page does not need to have all of these features to be considered a true merchant.
? Yahoo! Stores are true merchants – they are not thin affiliates.
? Some true smaller merchants take users to another site to complete the transaction because they use a third party to process the transaction. These merchants are not thin affiliates.
Many large web retailers offer affiliate programs. Some of the most common examples are,,,,,, and

State your reason for assigning “Spam”, “Maybe Spam”, and “Malicious” flags.
Spam and Maybe Spam flag comment examples:
- Hidden text
- Keyword stuffing
- Sneaky redirect to eBay
- Sneaky redirect to << enter URL of page redirected to >>
- JavaScript redirect
- 100% frame
- Copied text from Wikipedia plus ads
- DMOZ content plus ads
- News feed plus ads
- Templated spam page
- Computer-generated gibberish
- Copied message board
- Fake search page
- Fake blog
- Fake message board
- Amazon thin affiliate
- PPC only
- Parked domain





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Categories : Online business    Themes : SEO Content
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