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AutoResponder Series

What Is An Autoresponder Series?

Before I get into the 4 examples, I’m sure there are a few of you out there who don’t know what an autoresponder series is. If you already know, feel free to skip this section. If you don’t, keep reading.

An autoresponder series is just another fancy term for a number of automated pre-written emails that get sent to your subscribers in a sequential order. This is different than a broadcast, which is a one-time message that gets sent to all of your subscribers (or a particular segment of your subscribers that you set) at the same time.

What’s nice about setting up an autoresponder series is that you can take people through a sequence of emails (which begin on the first day a new person subscribes) without ever having to do any work, since you’ve already written the emails beforehand. Many people use an autoresponder series to take people through an e-Course.

Other uses for an autoresponder series include:
* Keeping in contact with subscribers.
* Promoting your own products.
* Promoting products as an affiliate.
* Providing more content to your subscribers.
* Re-introducing old content to your new subscribers.
* Getting input from your subscribers by asking them for feedback or help. You may have experienced something like this already if you’ve purchased anything from Amazon.com and received an email a few days after receiving your package asking for a review.
* Or a combination of any of the above.

The autoresponder series is one of the best tools for generating a passive income (even on a blog), because if setup properly, all you need to do is generate more leads and your pre-written emails will take care of the rest.


Autoresponder Series #1: The Bait and Hook

The basic premise is that valuable content related to a particular subject is provided first (the bait), and then a product or solution is introduced later (the hook).

I’m currently signed up for several different newsletters, and to me this is one of the most common methods – probably because it does work and is very powerful. While the emails with content do provide value, they also help to create awareness around a particular problem or subject matter, which the eventual product could provide a solution for.

With all that said, you do have to be cautious if you choose this method. There’s a difference between awareness and hype, and people nowadays are definitely turned off from hype-toned emails. The copy of each of the emails must be crafted carefully because it can be really easy to sound like you’re just leading up to a product, in which case the emails can be a real turn-off and you’ll find a lot of your subscribers will unsubscribe from your list.

AutoResponder Series

 

Autoresponder Series #2: The Ground and Pound

This is the most aggressive approach to an autoresponder series, but it can still be effective and profitable in some scenarios. The ground and pound approach works like this, as you might expect:

The Ground and Pound Autoresponder SeriesYou might think that this is a big no-no, but in some situations this actually works to a website owner’s advantage.

For example, sometimes an autoresponder series is introduced to an existing customer, and these promotional/product emails are upsells for other products that compliment the initial purchase. In this case, the customer has already proven to be a buyer and so promotional emails will not be as unwelcome, and in some cases they can actually be valuable (in fact, they should always aim to be valuable).

The ground and pound sequence could also work if you properly manage the expectations of your subscribers upfront. If you blatantly tell subscribers that they will get promotional emails from you, then those who sign up will expect it – no harm, no foul.

If you had a photography site, for example, with a newsletter that sent emails with exclusive deals and tips about certain photography products and gear, then ground and pound could be your best friend.

Like I said, this only works in certain situations so you’ll have to use some common sense and think about your specific audience and their particular wants and needs.

AutoResponder Series

 

Autoresponder Series #3: The Pat Flynn

I named this “The Pat Flynn” only because this is how I handle my autoresponder series. I’m pretty sure I’m not the first one to do this, but honestly I’m not familiar with anyone else who does, and I’m subscribed to a large number of email lists.

The Pat Flynn works like this:

The Pat Flynn Autoresponder SeriesAs you can see, there are two components to the Pat Flynn autoresponder series: Content and Engagement.

Content emails are tips and tricks that I provide to my subscribers that cannot be found anywhere else on the blog. This helps to keep people on my list and wanting more. Here are some responses to one of my particular autoresponder emails:

A Couple of Email Responses from my Autoresponder

Beyond killer content, I try to engage with my subscribers. This is something I don’t see anyone else doing (I don’t know why), but I highly recommend it.

By “engage” I mean actually trying to get a response from my subscribers in a few of the emails. In one particular autoresponder email, for example, I ask my subscriber what they wish I write a blog post about. This makes people feel like they are involved with the content on my blog (which they are, because I’m in fact using a lot of the responses as inspiration for the content on my blog), and it helps them connect with me on a more personal level too. Hitting reply is a form of taking action, and any type of action taken by a subscriber is a win.

Now, you might not like this idea because “I don’t want to get a ton of emails from my subscribers.” If that’s the case, you’re going to miss out on opportunities of engagement which may not lead to an immediate click or a sale, but could help build a relationship that eventually does.

AutoResponder Series

AutoResponder Series

 

Autoresponder Series #4: The One To Avoid

Below is an email sequence that you should try to avoid. Unfortunately, this is the sequence that most people usually have:

The One Autoresponder Sequence to AvoidA.K.A. no autoresponder sequence at all.

A lot of people setup their email lists (use this beginner’s guide if you don’t know how) and focus purely on the broadcast emails. Broadcasts are great and should be included from time to time, however if you skip the autoresponder sequence you’re missing out on valuable, passive income opportunities.

Remember, it’s all about working hard now so you can reap the benefits later, and it really doesn’t take too much time to setup an autoresponder series.

AutoResponder Series

 

Ref : http://www.smartpassiveincome.com/autoresponder-series/

 

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Categories : Online business    Themes : Marketing Monetization
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