Discovering what life is about

Affiliate marketing explained

 

Affiliate marketing explained

http://sugarrae.com/affiliate-marketing/how-affiliate-marketing-works/

 

 


 

What is Affiliate Marketing?

Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below we will discuss what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.

So, What Is Affiliate Marketing All About?

Affiliate marketing is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. In the case of blogging, a blogger will become an affiliate of a selected company and make money from being an affiliate by placing a link, button or banner within a blog post that will lead the readers to that product or service.

Examples and Strategies

What does affiliate marketing look like when you’re a blogger? An example of this could be blatantly creating a post that is actually about the company you are affiliated with or you could deftly weave the product or service into a post that is on a related topic.

An example of going the blatant root? Let’s say you are a food blogger and one of the companies you are an affiliate of sells food processors. You can write an entire post about that food processor including:

  • Benefits
  • Capabilities
  • Recipes where the food processor could be utilized
  • Cost
  • Care instructions and more

Then you could include a button, link or banner ad that would take the reader directly to that product and they could order it based on your recommendations.

If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of cabernet or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.

Examples of Websites Using Affiliate Marketing

IMDB.com

The huge online movie database IMDb.com has information on thousands of films, actors, and producers. So there is a great opportunity to link out to merchants who can sell the items that are being researched on the site–specifically DVDs or streaming video.

On each movie page within the site, the right sidebar includes a link out to Amazon. This is done in an automated way as the link takes referrals to a search page within Amazon displaying results for the movie title or Actor.

HuffingtonPost.com

Many bloggers also happen to have published more traditional collections of their writings, which allows for some affiliate marketing opportunities within any of their online pieces. Specifically, affiliate links to online retailers can be included as part of an author’s articles or blog posts.

Things to Avoid with Affiliate Marketing

Don’t write like a salesperson when featuring a product or service from a company you are an affiliate of or change the tone your readers are used to. Yes, you are in fact selling something, but your blog doesn’t suddenly have to turn into a commercial or take on a voice that may be off putting to your readers. Often, bloggers will talk about how the product or service was beneficial to them while it relates to the blog’s topic.

Another thing to avoid would be to display a banner or button in the post in a way that doesn’t make sense or that doesn’t seem to relate to the post. Give some sort of introduction to the product or a lead that particularly relates to the service so that its appearance on your blog will flow seamlessly.

Making Money as an Affiliate

How exactly does an affiliate make money? An affiliate’s payment is based off of commission from the company they are an affiliate of. The buttons or banners of the products you are trying to sell contain your unique user ID when you embed the HTML into your blog that makes the ad appear. When the user clicks that ad and chooses to buy the product, the company will be alerted that you were the affiliate that led them to that purchase. As such, you will receive a commission from the company for being responsible in driving traffic and new customers to their website.

How do you get traffic to the products or services you are trying to sell?

Great Content: Make your posts engaging and offer a lead that will capture readers attention and make them want to read on and learn more about the product or service.

Practice effective SEO techniques: Just as with any blog post, utilising good SEO strategies and driving traffic from search engines can be a good source of quality traffic.

Upsell: Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website

Promote products you would buy: Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy

Examples of Affiliate Networks

There are several options when it comes to joining an affiliate network. It would be also be wise to join several, so that you have a variety of products and/or services at your disposal to write about and a wealth of commission.

Here are just a few that have been of great benefit to me over the years:

  • Amazon Associates
  • CJ Affiliate
  • ShareASale
  • ClickBank

 

Ref : http://www.setupablogtoday.com/what-is-affiliate-marketing/

 


Best Affiliate Marketing Networks (2015)

Affiliate marketing is a very large industry and has become a key source of online income for many thousands of professional bloggers. With more and more online businesses becoming involved in affiliate marketing, more opportunities have arisen for bloggers, like you and I, to make money with their blog.

With a wide variety of businesses who work direct with affiliates, most affiliate marketers will use an affiliate marketing network to search for offers for their blogs. Though these affiliate networks will take a small cut of any fees generated, they do serve a valuable purpose in the affiliate marketing climate

  1. Aggregating offers from different vendors
  2. Create a directory or search engine for affiliate marketers to find offers
  3. Handle the administrative duties of running an affiliate network

In this post I will go through some of the most popular affiliate marketing networks.

CJ Affiliate

CJ Affiliate is considered to be the biggest affiliate network online; if you have worked in the affiliate marketing space for any amount of time, you’ve probably come across them.

Nearly every major retailer have their affiliate programs on CJ Affiliate (formerly Commission Junction), which makes them as close to a one stop shop as you can get in the affiliate marketing business. Most retailers have multiple ad sizes available for affiliates, which gives you better control of the offers you show on your blog.

With such a wide array of advertisers on the CJ Affiliate platform it makes it relatively easy to compare and segment different offers. Finding the affiliate tracking code to place on your blog is also straightforward; once you’re approved to promote an offer, you can be running lots of different offers on your site in just a few short hours.

To summarise, the advantages of the network are:

  • Large Partner Network.CJ Affiliate has over three thousand advertising partners, many have lots of creative sizes and various affiliate link options.
  • Reliable Payments.They offer a net-20 payment term which means that you’ll get your commission paid out in a timely manner each month.
  • Powerful Reporting Options.The reporting suite from CJ Affiliate is pretty impressive, which is a big advantage for marketers who plan to spend a their time optimizing their sales performance.

Disadvantages of the network include:

  • Steep Learning Curve. While the reporting capabilities are great, they’re also quite difficult for beginners to get to grips with. You’ll need to spend time in the dashboard before you’re comfortable navigating the reporting suite and can then start to take full advantage of the tools on offer.
  • Limited Customer Support.Due to the large number of affiliates and merchants, it’s understandable that customer support is quite limited. But only having a contact form as the main method to get in touch with the support department can be restrictive.

Rakuten LinkShare

Rakuten LinkShare is considered to be one of the oldest affiliate partner networks, it is now a fair amount smaller than some of the bigger players in the affiliate industry.

There are a few slick features of Rakuten LinkShare that differentiate this platform from the rest. For example, they have the ability to rotate through the various banners automatically for a product which is a huge advantage when trying to optimize your offers. Instead of having to manually select which ad you want to run on your blog, LinkShare lets multiple versions rotate with only one small piece of code.

LinkShare also allows for more flexible “deep linking” to individual merchant landing pages, this allows for increased customization of the types of campaigns you can run.

The advantages of LinkShare are:

  • Ad Rotation. This may seem like a pretty minor feature, but it can make a significant difference when it comes to optimizing your ads.
  • Deep Linking Options.LinkShare lets you choose the page you want to send your traffic to on their site, giving you more flexibility for promoting different affiliate offers.

Disadvantages include:

  • A Much Smaller Network. LinkShare have around 1,000 partners – this is considerably fewer than the bigger networks like CJ Affiliate or ShareASale.
  • Unpredictable Payments to Affiliates.Rakuten LinkShare only pay out to their affiliates once the commissions are collected from their partners.

ShareASale

ShareASale is another one of the large affiliate networks. The Shareashale platform has about 4,000 merchants listed, of which over one thousand of them are exclusive to them.

ShareASale publishes a large amount of data on each of the offers they are running, these include:

  • Earnings per Click
  • Reversal Rates
  • Average Sale Amount
  • Average Commission

While these figures aren’t guarantees of payouts you can expect, they’re certainly very helpful in assessing a campaign.

The advantages of ShareASale include:

  • Large Partner Network.The 4,000+ merchants include more than 1,000 that are exclusive.
  • Easy to Compare Offers.When trying to choose from the various offers available, ShareASale make it very easy to evaluate the best ones based on the metrics.
  • Quick Payment Cycle.ShareASale pay out on the 20th of every month, assuming your account balance is more than $50.

Disadvantages include:

  • Clunky Reporting Tools.The ShareASale reporting dashboard feels old, and is harder to navigate than other networks.

Amazon Associates

By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.

The major drawback of the Amazon affiliate network is the commission structure. Their commissions start out as low as 4% for smaller affiliates, yet they can be as high as 15% for high traffic affiliates. Also as most of the products which are sold on Amazon are physical goods, you will have very few options to refer sales that generate a recurring monthly income.

Advantages include:

  • Easy to Use.Amazon’s interface is user friendly, for both beginners and experienced affiliates.
  • Very Flexible.Millions of items can be bought via Amazon, giving your ads and links a much wider appeal to your visitors.

Disadvantages can include:

  • Low Commission Rates.Commissions starting out from 4% which mean that you will need to generate a higher volume of sales in order to make your online business more sustainable.
  • Long Payment Cycles.Amazon’s affiliate payment terms mean you won’t get your money for more than 60 days after a sale has occured.

In Summary

There are no hard and fast rules against using several different affiliate networks all at the same time on your site, and I would suggest that you do so for best practice. Although it can add a bit of extra work running multiple accounts, this method will allow you to compare the many features of the different affiliate platforms directly.

It’s also worth pointing out that many large merchants will make the use of various affiliate marketing platforms to sell their products, therefore having accounts with different networks can be useful in finding the best performing offers. If you want to keep it simple by just working with a single network, then ShareASale or even CJ Affiliate is probably your best option.

 

 

 

Ref : http://www.setupablogtoday.com/affiliate-marketing-networks/

 


 

 

 

---
Categories : Online business    Themes : Marketing Monetization
Share |
add a comment...

0 Comment

Leave a Comment